As the founder of the brand, I have named the brand after my daughter Nayra. The name Nayra means radiant and full of light. Someone who brings light to ones life. Our jewellery is just that. It is full of light and sparkle. This is portrayed through the specially selected AAA cubic zirconia crystals we use. Further to that, our belief is that every woman is a Queen and should be provided with the opportunty to shine on the outside as well as on the inside. Nayra Jewellers gives you that finishing touch of shining on the outside.- Zara Fazal

Nayra Jewellers is made up of 4 core values:

Luxury- Queen's are seen as living a luxurious life and we would like to give you that luxurious experience through our luxurious jewellery.

Design and Innovation- We bring designs to you that work well for both an every-day basis and special occasions. We bring innovations in design by developing some unique pieces that haven't been seen in any other brands.

Spirituality- Our jewellery allows one to connect with their emotions. For example, if someone is having a heart-felt day they may want to go for the sweetheart collection.

Light- Nayra Jewellers is about bringing light to ones life (as mentioned above). This aspect of bringing light isn't just for a specific stereotype. It is for any woman who is in search of extra light and sparkle, no matter what background or ethnicity she comes from.

It is a colour retention technology, making jewellery anti-tarnish and sweatproof. This technology allows the electroplating to last much longer and changes the appearance of the jewellery by making it look brighter and shinier (giving it a bigger glow factor).

Zara and Nayra (founder and her daughter)